Wrangler, The Official Jean of Miss Rodeo America

Wrangler has been around since 1947, outfitting cowboys, cowgirls and western-inspired consumers in authentic western wear. As the official jean of PRCA and Miss Rodeo America, Wrangler stays at the forefront of developing and designing clothing that fits the needs and exceeds the expectations of today’s rodeo stars – both competitors and rodeo queens – inside and outside of the arena.

As part of the partnership with the Miss Rodeo America organization, Miss Rodeo America is invited to participate in brand photo shoots, showcasing upcoming styles and appearing in the brand’s marketing materials. Shortly after being crowned Miss Rodeo America 2015, Lauren Heaton tried on a few of the brand’s trendy looks for Spring/Summer. See below for a sneak peek!

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Miss Rodeo America Lauren Heaton shows off the Wrangler palazzo pants, one of the latest bottom trends in western fashion.


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Miss Rodeo America Lauren Heaton adds a western flare to the Wrangler Premium Patch lace dress.
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Miss Rodeo America Lauren Heaton is pictured in a fringe top and skinny jeans from the Rock 47 by Wrangler collection.


You can find these styles on http://www.wrangler.com or your nearest western retailer.

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